Michel Jordi is the creator of LE CLIP and the legendary “Swiss Ethno Watch” which he introduced on the occasion of the 700-year anniversary of Switzerland in 1991 and which brought him international fame and recognition.
My first book, “Der Uhrschweizer”
You can order my new book
“Ignite That Spark – 10 Commandments of entrepreneurship” on ITS website

Michel’s Newest Song
«Ignite That Spark»

«IGNITE THAT SPARK» SONG LAUNCH – Press Release October 25th 2018 (click for more details)

More about Michels Books

«Der Uhrschweizer – Giving Up is No Option!»

In November 2017 Michel Jordi published his autobiography «Der Uhrschweizer – Giving up is No Option». The book is available online from Werd-Verlag.

CHF 39 (incl. VAT, free shipping)

The ultimate Freedom!
To be an entrepreneur is
to break free,

to live your passion,
to be your own boss.


(Michel Jordi)

New: «Ignite That Spark»

Michel’s latest book «Ignite That Spark» will be published at the end of November 2018. It is the “10 Commandments of Entrepreneurship”. A very inspiring must have book for every growing entrepreneur who wants to take the leap into freedom and turn his passion into his profession.

A new Vision on the Business Plan by Picture and Music

Michel Jordi is a very visual person and several studies show that we think figuratively. That was his inspiration to create this exciting new textbook to provide a fresh look at the world of entrepreneurship and to encourage aspiring entrepreneurs to take the leap into freedom. Living his passion and doing what we feel is right by making our own contribution to protecting the threatened world is the guiding principle. «Ignite That Spark» will be published at the end of 2018 in printed form in English and as an e-book.

CHF 19.90 (incl. VAT)

The German and French editions will be published in spring 2019.


A true innovator of the Swiss watch industry. Michel Jordi is the creator of LE CLIP and the legendary Swiss Ethno Watch, which he launched on the occasion of the 700th anniversary of the Swiss Confederation. Under the «Spirit of Switzerland», he created a whole range of products that have become famous throughout the world. In his entrepreneurial career, he has built up five companies and created more than a thousand jobs. In November 2017, he published his autobiography «GUTS – Giving up is No Option!». Today he accompanies aspiring entrepreneurs who he inspires and advises to realize their own dreams.

Michel Jordi (1948) grew up in Grenchen as the son of a watchmaker. His father entrusted him with discipline, precision and attention to detail. After a commercial apprenticeship in a watch manufactory, he studied in England, IMD Lausanne and Harvard Business School in Boston. In 1971, he travelled to Japan, where he founded his first start-up. He has been married to Ki-Young from South Korea for 40 years and is the father of daughter Kim and son Raphaël. Michel Jordi lives on the Lake of Geneva.


  • Michel Jordi was awarded the «Grand Prix Triomphe de l’Excellence Européenne» for the creation of LE CLIP in Monte Carlo in 1986.
  • In June 2018, the EU Business School Barcelona presented him with the «Leadership Award».

To the Biography >



Pilot and explorer, SOLAR IMPULSE Personal friend

I remember our first meeting as if it were yesterday. He came to present his project of LE CLIP as an investment opportunity in the mid-80s. I was immediately struckRead More



Michel Jordi changed my life. He pulled me out from a jewellery store in Zurich where I was working as a watchmaker. He trained me to become a sales representative first on the Swiss market… Read More


YPO & Heliski friend Former CEO Deeley Harley Davidson Canada Former board member of Harley Davidson USA

When I think about my friendship with Michel Jordi over the past two decades my mind keeps going back to the subject of leadership. Indeed, in observing Michel… Read More


The Dentsu Professor and former President of IMD, Lausanne

I have been amazed to see Michel take time away from his very busy life to attend executive programs at IMD or mingle with other entrepreneurs in very diverse industries… Read More

Award 2018

Mr. Adolf Ogi, former president of Switzerland, congratulates Michel Jordi for the Leadership Award



Program From Radio Life Channel

https://lifechannel.ch/de/Medienmagazin Medienmagazin antenne, das komplette Programm von Radio Life Channel, TV FENSTER ZUM SONNTAG und Radio ERF plus, http://onlineradiobox.com/ch/radiolifechannel/?lang=fr Écouter Radio Life Channel à Pfaeffikon, Schweiz...

Commencement Speech (E)

Dear graduates, I am truly honored to be with you at your commencement. A day you will always remember. Standing here today takes me back to an inspiring encounter in 1971 when I was around your age; when the world is at your feet with so many...